Friday 28 February 2014

Jolla phone news: MWC2014 Overview

Jolla at Mobile World Congress 2014 - Short overview

Jolla Oy is a finnish mobile phone manufacturer. They introduced smartphone Jolla at Helsinki, Finland at November 27. 2013. Jolla is powered by new operating system Sailfish OS, also developed by Jolla Oy. This operating system is based on Meego, seen on Nokia's phone model N9.

Jolla Oy was present at Mobile World Congress 2014 with a 100 square meters booth at hall 1. Event took place at Barcelona, Spain at February 23. - 27. 2014.

Speeches and interviews

Marc Dillon, Co- founder and Head of Software at Jolla gave speeches and interviews during all 4 days of the event. Antti Saarnio, Chairman of the Jolla Board, was not seen at the booth but he was also interviewed and shared interesting news about Jolla's future. What we learned from these two:
  • Jolla has sold their first production batch almost in total (rumoured to be 50 000 phones)
  • Jolla is currently available for purchace at EU, Norway and Switzerland. Jolla is expanding theirs sales to India by September and Russia before that. Also China is planned for this year
  • The company was surprised by the interest towards Jolla brand. In advance they expected the Sailfish brand to have a bigger share at the event
  • Sailfish OS has reached a commercial stage. Beta sign is dropped in the beginning of March with the next Software update. New updates are still delivered to customers monthly
  • New phone model is planned to 2015
  • In overall, the company was very satisfied to the huge amount of interest towards their booth
Stefano Mosconi, CTO of Jolla, was also present and gave an interesting interview to You can find this interview (n italian) here. An interview with Carol Chen, community chief at Jolla, can be found here. This one is in english, shared by Jolla Es.

New partnerships

  • Rovio, a finnish software company, presented a 3rd party The Other Half for Jolla with their Angry Birds content. The final product is excpected to be seen by the end of June.
  • Makia, a finnish clothing company, presented a 3rd party The Other Half for Jolla with their Makia content. The final product is excpected to be seen by the end of June.
  • F-Secure, a finnish security software company, offers their Younited security cloud service to Jolla phone. Customers will enjoy gigabytes of free secure cloud storage integrated with their Jolla device
  • Jolla co-operates with Tieto in sharing the Sailfish OS to other phone manufacturers. Jolla is interested to offer Sailfish OS as an option to all phone manufacturers developing phones with different platforms
Sailfish OS to Android devices
  • By June 2014 Jolla is introducing a launcer app for Android users, enabling Sailfish user experience for some Android devices. Which devices are supported remains yet unknown. As Sailfish OS is an OpenSource platform, the full operating system is excpected to be shared also, enabling installing it to other devices instead of their current OS. Jolla community has already begun with this, and Jolla OY introduced their operating system running on several devices during the event. At Jolla booth, Sailfish OS was seen on
    • Nexus 4
    • Galaxy S3 (i9305)
    • Xiaomi Mi2
    • Mediatek ZTE X950 (introduced on the 4th day)

      Sailfish OS has been seen earlier on:
    • Nexus 7
    • Acer Iconia W500
    • Nokia N9
    • Nokia N950
    • Sony Xperia
    • HP Mini
    • O2 Joggler
    • PackardBell Butterfly Touch

Jolla Labs

Additional to Android devices, there were some very interesting 3rd party products introduced at Jolla Labs table:
  • Kimmo Lindholm's TOHOLED, representing an extra OLED screen on the back of Jolla, showing the time and notifications
  • Harware keyboard QWERTY TOH, representing The Other Half with a keyboard coming out of the phone.
  • RGB LED TOH by iProtoXi, representing a LED equipped back cover which changes the color of the LEDS by orientation of the phone, or by additional proximity sensor on the back cover


The interesting products and software would not have gathered their well earned crowd without the great work by Jollagirls on the booth. Sailor outfits were visible, girls were beautiful and they were smiling all the four event days. Additional to that, they expanded the interest outside the event by sharing a lot of photos and videos via their instagram channel. Great work!

Jolla communities

This very important 3rd party, sharing information and marketing the new company, was well present at the event and shared knowledge of Jolla to the world. Review Jolla Blog wasn't on site, but several articles and photo & video galleries from each day have been popular. On site reporting has been shared at least by Jolla Users, Jolla Es & AllBoutN9 Thanks for your great work!

What to learn

Jolla is a new company sailing towards bigger harbours with a rather small boat. There could have been even more shouting on Twitter, blogs and forums to wake the interest of the popular newspapers and mobile phone sites. There could have been more official press releases and community informing during the event. Jolla could also have encouraged their supporters for even more sharing with some campaigns. The event itsels was organized almost perfectly, but as the company strategy seems to be marketing mostly via communities, workers and individual happy customers, Jolla can never thank these parties too much for what they are doing.

Mobile World Congress 2015

Are we seeing Jolla again? They were present 2013 with a congress room, 2014 with a bigger booth, and looking at the feedback, I'm pretty sure we will. The event will again take place at Fira Barcelona at Friday 27 February to Sunday 01 March 2015 (yet to be confirmed).

Is this the confirmation (see the hashtag used by Marc):

Special thanks to Jolla Es for great On Site Reporting, keep it up!
[Un agradecimiento especial a Jolla Es de gran Sobre la Información del sitio, sigan así!]

Thursday 27 February 2014

Photos and videos, Jolla Phone at MWC2014, Day4

Marc Dillon attracting people with speech (photo by Filip Klebzcyk)

 Jolla phone introduction at Mobile World Congress 2014
Photos and videos from Day 3

Sailfish OS running on Android devices (by MobileLinuxNews)

 Jolla (by @iWozik)

Last morning (by Jollagirls, instagram)

RGB LED The Other Half (Jolla Labs) and Jolla (by @raphaelbuehler)

Marc Dillon (ny @myphonegr)

 Marc Dillon (by @jollausers)

Steve Lau siu ying from Jolla introducing the phone (by @fk_lx)

Farewell (by @jollausers)

Farewell (by @cybette)

Farewell (by Jollagirls, instagram)

Empty booth (by @Jollausers)

Wednesday 26 February 2014

Jolla phone news: Price down, new seller starts selling Jolla phones in Finland for a price of 389,90€

Image of the shopping site (translated to english by Google):

Until today, Jolla was sold in Finland exclusively by DNA Shops. Now joins the competition with a slightly lower price. is already selling Jolla, and promises a delivery to Finland in 3-5 working days. Jolla is available with either black or white The Other Half, additional TOH's (see images) have a price tag of 29,90€

Unfortunately does not deliver abroad. However, Jolla is planning to start to sell phones in India by September 2014, and in Russia even before that, according to Antti Saarnio. Also China is planned for this year.

Jolla phone is also available in EU, Norway and Switzerland via Jolla's own webshop

Sources (finnish):,

Photos and videos, Jolla Phone at MWC2014, Day3

"We aren't there to collect user data and take your privacy very seriously"
by Marc Dillon at MWC2014 today. This photo was shared by @AllBoutN9

 Jolla phone introduction at Mobile World Congress 2014
Photos and videos from Day 3

Sailfish OS update Ohijärvi - What's new (by @AllBoutN9)

Jolla Makia The Other Half. Makia is a finnish clothing company (by @GadgetsBoy)

Jolla Labs: RGB led The Othe Half, developed by iProtoXi

Jolla's Sailsfish OS introduced  (video shared by gsmisraelnews)

Photo isn't from MWC, but the 2nd - TOHOLED by Kimmo Lindholm - is present at Jolla Labs

 Alexander Stubb, minister of European affairs & foreign trade visited Jolla booth (by @AllBoutN9)

Jolla Labs introduced hardware keyboard. Here's the developer of QWERTY TOH (by @fk_lx)

Alexander Stubb with Jollagirls (by Jollagirls)

Jolla Sailors with Alexander Stubb (middle) (by @JollaEs)

Jolla virtula keyboard imporovements on the next system update (by @AllBoutN9)

Tuesday 25 February 2014

Photos and videos, Jolla Phone at MWC2014, day2

First image for today was shared by @JollaMob

Jolla phone introduction at Mobile World Congress 2014
Photos and videos from Day 2

Marc Dillon and Jolla's partnership with Makia Clothing, Rovio (Angry Birds) and F-Secure (by @JollaEs)

Marko Saukko at Jolla Lab (by @SteP)

 Jolla Girls at work (two photos by Emmi Laine)

Nice view (by @AllBoutN9)

Introduction video (by Mobilereviewcom) 

Another one (by Recombu)

 Angry Birds on Jolla (by AllBoutN9)

Jolla Labs, commynity built qwerty TOH (2 photos by Carol Chen)

Angry Birds drinks from a partner Rovio. James (jollausers site) on the right. (by Rinka )

Jolla communities chilling out (by Alexandro Lacadena @petaqui)

Video by Jollagirls - find more at

@RajivMakhni demoing Jolla for @NDTV, Rinka's (Jollagirl) phone in use gethering fame

Jolla community on site: After two busy days Jollagirls can lean on Nicolas Suffys ;)

Marc Dillon on Team Finland booth (by LeadinOy)

Mobile Engadget interviewing Marc Dillon (by Nik S)

Monday 24 February 2014

Photos and videos, Jolla Phone at MWC2014, day1

Jolla phone introduction at Mobile World Congress 2014
Photos and videos from Day 1

Marc Dillon on stage, video shared by JollaesTV
Jaakko Roppola and Marc Dillon, getting ready
Building up the stand
Marko Saukko finalizing the stand
Something for Sailors in the meanwhile
 The stand is ready
Sailors arriving, Norwegian flight
Jolla boat Sailor girls preparing for introductions
3rd party TOH's, Angry Birds & Makia Clothing
Here we go, MWC2014 has started
Jolla is attracting a fair crowd!

Video: Sailfish OS on Nexus 4 (community development)

Video: Qwerty TOH and the first word (community development from dirkvl)

Video: OLED TOH by @LiKimmo
 Sailfish OS on Galaxy S3, TCL Idol X, Xiaomi

 SteP (@debexpert) meets Marc Dillon

 James from Jolla Users introducing the phone

 The crowd keeps coming, no wonder looking at this smile :)

Gestures introduced at Jolla stand

Jolla Labs

Tethering, rotation lock


RGB LED The Other Half in cooperation with iProtoXi

 Jolla Phone app Notes rotated in landscape

Camera have some new settings, including ISO and timer

Thanks for watching, follow up for Day 2