Part 3 / 3 on the marketing theme
March 5, 2015, Mobile World Congress, Barcelona: This is the last part of a video interview trilogy on theme "Community Marketing". We started a discussion with Carol Chen about a company as part of it's own community, went on with Juhani Lassila on branding, and now we try to bring this into final with another discussion with Carol. Watch all three to get into the big picture - is B2C changing to P2P ?