Wednesday, 25 March 2015

#MWC15 Interview: Global Expanding - Getting Jolla brand known worldwide

[video] Juhani Lassila, Head of Communications at Jolla
Part 2 / 3 on the marketing theme

March 5, 2015, Mobile World Congress, Barcelona: Discussion with Juhani Lassila enlightens us on values, channels and 3rd parties as part of Jolla's marketing plan. In the end, I've added 5 questions from our readers, starting at 13th minute.

#MWC15 Interview:
Global Expanding - Ways of getting Jolla brand known worldwide

Share and Shout! Your friends might read it.

00:00 Welcome, Introduction
01:00 term "People powered"
02:00 The marketing values
04:00 Brand differences, Jolla and Sailfish OS
05:45 Jolla brand knowledge around the world
07:55 Marketing channels, social media
 - 08:40 Instagram coming up too?
 - 10:00 Video channel in China
 - 10:17 Hahah, Marc just loves all interviews! <3
10:50 Marketing via 3rd parties
11:35 Marketing via community
  - More on this on our next video

Readers questions:
 - 13:00 Phone availability in USA, Australia? (No info)
 - 14:10 Ethical supply chain? (Important, but not yet)
 - 16:10 Any more details from Russia? (More on this later)
 - 17:15 Developer support, agility or polished products? (Agility)

18:23 I'm sorry, I run out of battery a while before the end... Too many interviews on the same day I guess :/

VIDEO INTERVIEW, 18 min, 1080p:

About this marketing trilogy

The aim of my three related interviews on the theme is to provide an insight to a new way of business thinking, "People Powered" as Jolla puts it, powering up the company with both people working there, 3rd party developers, Jolla's customers, and maybe even their partners in the future. This is the second part, sharing the marketing values and ways, following topic "Company as a member of its own community". The story comes together in the last part with topic "Community as a marketing channel". In the end of the last part we come up with a new term: P2P marketing instead of B2C

About Jolla

Jolla is a start up company from Finland, providing independent Sailfish OS mobile operating system. The OS is based on open source Mer project, and has a strong history in Nokia's Meego operating system introduced on Nokia N9. Sailfish OS is struggling for a position between Android and iOs as an european operating system, offering more user privacy. Jolla has also manufactured two mobile devices: Jolla Phone, sold since November 2013, and Jolla Tablet, expected to start delivering on May 2015.

Share and Shout! Your friends might read it.

Published: 2015-03-25 01:00 UTC
Updated: 2015-03-25 01:00 UTC

No comments:

Post a Comment